While all of this is interesting, it hasn't convinced me that the Google+ long game is brilliant, it's convinced me that if all you're looking for is Google apps in one place, Google is the place for you. Definitely Google+ could win out in the long run, and a lot of what's on there is more interesting than Facebook, but how much of that is + , and how much of it is Google? It's a long, hard road to 1,000,000,000 users, especially when there's someone else who's already gotten there!