He's running against Uncle Mover.
Oh, but there's poetry!
I, economist Goodspaceguy, am trying to increase prosperity.
I want us to build a full-employment … free market … utopia.
Let’s expand the equilibrium, free market machine that produces utopia.
Capitalism is the best.
Capitalism raises our living standard,
Better than all the rest.
Better than the poverty of intrusive, gross governmental-ism.
Better than the use of force by socialism.
The competitive free market system is better than all the rest.
The free market system is better than shoddy socialism.
The free market system is better than gross governmentalism.
The free market system is better than wormy welfarism.
I want jobs for everyone.
I want jobs for your mothers.
I want jobs for your brothers.
Also, according to Wikipedia (because his own site doesn't seem to explain it)
I bet his favorite character is Zaphod Beeblebrox: briefly the President of the Galaxy (a role that involves no power whatsoever, and merely requires the incumbent to attract attention so no one wonders who's really in charge, a role for which Zaphod was perfectly suited).