You wouldn't think columnists for an industry where prices regularly run over a quarter million dollars would be on such a high-salt diet.

    In his article, Martin Green sympathetically provided an explanation in Nomos’s defense, “What the watch is lacking are the primary colors for which De Stijl is also well known, colors that became famous through Mondrian’s works of art. This was a clever choice because, while eye-catching, bold colors can be seen as gimmicky or a passing fad.”

    A clever choice? If you are correct in thinking that “. . . eye-catching, bold colors can be seen as gimmicky or a passing fad” then why is Nomos is celebrating 100 years of an art movement most instantly recognizable by the use of primary colors in the first place?

It's worth noting that Nomos exists for the sole purpose of making Bauhaus watches so "color" is kind of their kryptonite but c'mon. It's also worth noting that the watch in question is a paltry $2500, pure chump change in the world being discussed.

See also: H Moser's "fuck you" watch, retracted before sale, their equally salty cheese watch,

and of course the $27k Swiss Alp Watch Zzzz

https://www.hodinkee.com/articles/moser-swiss-alp-watch-zzzz

Keep in mind this is a company that charges you $10k for a steel watch with a spraypainted dial.



posted by kleinbl00: 270 days ago