You wouldn't think columnists for an industry where prices regularly run over a quarter million dollars would be on such a high-salt diet.
A clever choice? If you are correct in thinking that “. . . eye-catching, bold colors can be seen as gimmicky or a passing fad” then why is Nomos is celebrating 100 years of an art movement most instantly recognizable by the use of primary colors in the first place?
It's worth noting that Nomos exists for the sole purpose of making Bauhaus watches so "color" is kind of their kryptonite but c'mon. It's also worth noting that the watch in question is a paltry $2500, pure chump change in the world being discussed.
and of course the $27k Swiss Alp Watch Zzzz
Keep in mind this is a company that charges you $10k for a steel watch with a spraypainted dial.