For broad definitions of "won." Bear in mind that Uber lost something like $6 billion dollars last year. Also bear in mind that they'll totally rent you a car in the US; they used to lease them but not only did they piss everyone off they lost $9k per vehicle.
I've talked to Lyft drivers that lease their vehicles. It makes financial sense if they drive ninety hours per week. Now I don't know about you, but tooling around Los Angeles thirteen hours a day, seven days a week sounds positively Dickensian to me. That whole middle-man thing? I mean, that's barely scratching the surface.