In the room:

Richard Thaler, 2017 Nobel Memorial Prize in Economic Sciences

Danny Hillis, co-founder of Thinking Machines Corporation, the Long Now Foundation, Applied Minds, Metaweb Technologies, and Applied Proteomics

Nathan Myhrvold, former CTO at Microsoft, co-founder of Intellectual Ventures, chef

Daniel Kahneman, 2002 Nobel Memorial Prize in Economic Sciences

Jeff Bezos, CEO of Amazon.com

Sendhil Mullainathan, Professor of Economics at Harvard University

best question

"MYHRVOLD: ...what is the problem you are trying to solve?"

best analysis

"BEZOS: I don't want to delay the conversation but to take the shampoo example. Sometimes it is the right decision for people to buy the brand shampoo instead of the generic even if they are chemically identical. I know a lot about shampoo, you can tell."

best exhibit

most obvious sign that an academic does not do oil changes

"THALER: ...As everybody knows, there are two dipsticks in most cars. It's very easy to put the wrong thing into the wrong dipstick."