I'm smack in the middle of my geothermal internship, and funny to see this crop up. As I'm here I've learned HVAC is responsible for 32% of our carbon emissions in the US. As it turns out with both NY rebate and Federal tax credits, the system price is dropped by a third, and from there the system pays for itself within 3 years. Now, this system that Google intends to use is far and away not like to be anything like what I'm learning... but for a tidbit, one of the company's systems I'm with cost the owner only $65 in HVAC expenses last month, and that's the least efficient system; an updated system cost the owner $18.
GSHPs make a lot of sense if you're willing to eat the equipment costs.
That's a leeeeeetle system, I bet.