"Our CEO, Steve Easterbrook, has said on many occasions that self-order kiosks in McDonald's restaurants are not a labor replacement. They provide an opportunity to transition back-of-the-house positions to more customer service roles such as concierges and table service where they are able to truly engage with guests and enhance the dining experience."


McDonald's is my favorite place to take a dump while on the road so I stopped by one a couple months with a self service machine. Spent maybe 30 seconds futzing around with it, couldn't figure out how to order a coffee proceeded to order one in about 10 seconds at the cashier.

Self serve is not that hard but big companies like that suck at making user interfaces. Just think of how slow the stupid checkout machines are and they are 3rd or 4th gen these days

posted by keifermiller: 788 days ago