Let's be honest: if even who-the-fuck-is-that back-barrel forgotten whoosits like Namor the Submariner are slated for $250m summer blockbusters that cost you $12 to watch, it takes a true corner-case dead-end out-market dweeb to pay $5 a month for 22 pages of fucking X-men for the nth time. They're fuckin' thankful for the 50,000 sales they get a month because those are the fuckin' dregs, man. This is why they lose their shit over things like "black human torch."
Marvel's problem is that Disney has no reason to give the first fuck about 200,000 active comic buyers other than they kind-of sort-of sustain intellectual property that chugs merrily along printing money. All of Marvel Comics probably costs Disney less than it costs them to print the weekly itineraries for Aulani and they see no reason to build up IP through risk since they're probably the most risk-averse company in entertainment. Those numbers aren't just small, they're ridiculous: Any given month, 50,000 X-men comics sold. Turner Diaries? half a million copies. Anarchist Cookbook? Two million copies. Marvel is effectively an underground press pretending it's still the '50s.