It's instructive to do a Google image search for "VR." You can do it on "oculus rift"; the results are nearly the same. this is pretty much the way you pitch VR:

If you're an advertising guy, you're going for "this person is so overwhelmed by the awesomeness on his face that he's completely ignoring the world around him." If you're not an advertising guy, you're watching a person descend into utter and total dorkitude.

"Thanks to Google Glass, I'll never be mistaken for a hot girl again!"

It's a legitimate problem - if they can only get people to try it, they'll love it so much they'll give up on the dorkitude! except with Oculus they have to love it like what? A grand worth? Plus the herkin' rig to drive it? Fuckin' Sony can't pull that off and their rig is like $300 on top of a $400 playstation.

Except that isn't the problem either because if you buy a Pixel phone Google will send you this dorktastic thing for free:

And you know what? The experience of belting your phone to your face is about as compelling as staring at Netflix in 3D can possibly be.

VR boosters: Lawnmower man! But like not 20 years ago!

Target audience: "I may have trid it out. I'm definitely curious."