Black Cow has a smooth flavor and creamy finish. In a dirty martini, the creaminess of the vodka complements the saltiness of the olives; it also makes the vodka a natural spirit for espresso martinis. But Barber prefers drinking Black Cow straight up.The brand's flavor and versatility have attracted a herd of fans, including the judges at the prestigious San Francisco World Spirits Competition, where the milk vodka won multiple awards, including a gold medal in 2015.