It seemed like a sound plan, because now the parents had not one but two reasons, both a moral and a financial one, to arrive on time.
The penalty policy was announced, and the number of parents who arrived late... went up. Before long, a third of them were arriving after closing time, and, within weeks, fully 40%. The reason, it was quickly discovered, was that parents saw the fine as a fee and therefore no longer felt any moral obligation to pick up their kids
Read the paper about the daycare center here. on time.