I've got friends demanding a boycott of Paypal because "that guy" (they don't even know who Peter Thiel is) cofounded it in 1998. I've got friends sharing links of burning New Balance shoes because their VP of marketing affirmed that Donald Trump's position against the TPP was good for their business. I've got friends railing against the Koch Brothers because... well, that's what you do despite the fact that the Kochs, for once, didn't back the Republican presidential candidate.
The author observes that Colbert is no longer pandering to college-educated millennials but is instead holding up a bullhorn to all of America yet the author observes that telling everyone to calm down and come together is somehow bad?
There are a million and one things that Trump can be taken to task over, and late night comedians can be counted on to do so. Ripping into them for not doing it with every single minute of airtime is irresponsible and short-sighted.