The bizarre dichotomy is that companies like Google and Facebook, which collect, store, and sell your data to make money, are "desperately" edging away from these models with other business interests, Callas said. As the ad-blocker dispute rolls on, these businesses will suffer decreased revenues, and face having to deviate and transform their business models away from ads

I like the idea, it explain stupid move like Facebook buying Virtual Reality, and Google searching for eternal life (I should sell them some mercury).

On the other hand. The new Microsoft with Windows10 seems to go all in to get the sweet sweet ads money... Must be basic diversification planning.. Dumb diversification, but you have no choice when you are rolling in so much money.

EDIT

I like so much how they choose the most ridiculous picture of the dude telling us to be worries about ad Companies. I guess zdnet.com don't want to angry its ads revenue provider too much.