The decline appears to have happened following Wikipedia's switch from delivering its pages in HTTP format to HTTPS, Similar Web and Wikipedia both say. HTTPS is a more secure, encrypted website publishing format, and it prevents bots from crawling Wikipedia and creating fake pageviews.


I have noticed lately that when using a tablet or phone, Wikipedia tries to shunt me to the download of an app. It's possible that lots of people, just trying to quickly look something up, are saying "screw it", rather than jump through the hoops.

posted by user-inactivated: 1470 days ago