Another site reporting the hack said this:
One could interpret it that way. Another interpretation could be that the hackers believe honesty is the best policy, and maybe dishonest people should live more openly.
or maybe double lives make the world go round. Perhaps the message is that sooner or later your double life will punch you in the head.
I doubt this hack will have any long-term effect on anything. What do you think?
It's probably going to close Ashley Madison, who will then re-open as another entity.
This whole concept is based on someone being able to keep a secret, but if there's no way you can trust Ashley Madison to do that then why would you go through with it?
So AM will close, and Avid will open another site based on absolute discretion and security for your dirty little secrets. Bing, bang, boom.