Not buyin' it. That's two of five theater chains in the US, which relates entirely to the American market, which at this point is 20% of the world gross. The European chains have skunked big films early when they see a DVD release earlier than they like and european and chinese measures against piracy are less effective.
This won't be a full-scale roll-out of other films because the world distributors won't stand for it. Some Paranormal Activity sequel does not a trend make.