But the financial details also showed how some of the ugliest imbalances between the sexes still prevail, even in The Beautiful Game. The Women's World Cup attracted far fewer of the marketing blitzes or mega-deals seen in men's tournaments, and far less of the cash or corporate support, a glaring loss for players and fans of the world's most popular sport.

Edit: Meriadoc, I totally poached this from you.

Meriadoc:

I loved this article. I considered posting it when the wildness died down here. This is something I've been talking about with people a lot lately, even getting my Bosnian super soccer fan boss to watch it (I forced him, mostly).

But after the Germany game, he had to admit: that was one of the greatest games he'd ever seen. Why hadn't he watched before? "It's just something we're generally told. I mean, it's Women's soccer, it's not supposed to be good, right?"

Last night I had a long conversation with another friend over the course of which she slowly came to realize she's a feminist. Like it finally broke to her how stacked it all is against women without reason.

And then there's just like little line that irks me

    That odd disparity has led some companies to change the way they roll out offerings for a growing pool of fans. For the first time this year, Nike started selling jerseys for the Women's World Cup-winning team in men's sizes, quashing a long-running double standard; men's team jerseys have sold in women's sizes for years.

Just... How is that even possible?


posted 3212 days ago