Critics have pointed out that Unilever pedals women’s empowerment through Dove, while simultaneously affirming objectification on its brother brand, Axe. In India, Unilever is a major supplier of skin bleaching and lightening creams, controversial products that support a white standard of beauty. And even Dove’s empowerment push has been something of a mess: As the sociologist Jenny Davis writes at Cyborgology, telling a woman how much her appearance matters isn’t exactly feminist. In fact, it shames a woman for publicly expressing her feelings, as part of an ad campaign, without her consent.
|
posted 3312 days ago