They used to say, “If you’re not paying for it, you’re the product.” But now you can be paying $80 a month for it, and still be the product.
This kind of gathering needs to be opt-in. I would guess that the Obama administration was only willing to consider limiting the NSAs storage of "meta data" as they knew that Verizon would be holding it for them. It's cheaper that way.
That's why I don't have cable TV. Paying to watch a commercial makes me feel dirty.