I subscribe to Saudi Aramco World. I think it's awesome. It's glossy, well-researched and full of interesting aspects about the Arab world.
I would never subscribe to "Saudi World."
I have no problems with a publication that exercises editorial favoritism so long as that favoritism is explicitly called-out. "Verizon SugarString" would make it pretty clear that you're reading information hand-picked and endorsed by Verizon. "Sugarstring" just sounds like some awful tech also-ran.