“As you can imagine, I’ve had, like, every VC in the nation in my inbox trying to invest in Ello,” he said.
Mr. Budnitz sounds pretty douchey to me. I can't find the source now, but I also had read some piece about how this guy's bike company ripped off their design from another company.
Budnitz and the other Ello co-founders are so adamant about this idea that they’ve converted Ello into a public benefit corporation in Delaware. This means the business still aims to make money, but prioritizes and provides “a benefit to society” alongside its obligation to maximize profits for shareholders.
That sounds pretty cool, though. I made an account a couple weeks ago, but haven't signed on since. The site seems sorta cool but I just don't see any compelling reasons to use to it.