Okay. This article is really short, succinct, and pretty much worthless unless you look at it in terms of user experience and design.

Remember Apple's Newstand app when it first got launched? It had the weird shelves that were ugly and empty, you couldn't hide it in a folder, and you couldn't delete it. It sucked for me because I didn't use it. I hated it. I'm part of a generation who never read magazines though. I read what other's tell me to via new aggregators.

But for magazine publishers - this design was perfect and, based on this article, magazine's might have been able to be saved if Apple didn't change the design to get rid of the covers and the inability to hide it in a folder, and some other things. (I don't 100% agree with this - magazines are dying quickly and the only thing that Apple's Newstand could have done is slow down the decline.)

Regardless, this example perfectly illustrates the different groups of people that all products and services serve. It's kinda crazy to think all those things I hated were the reason publishers loved it.