Everything about this is disappointing.
It raises some interesting ethical questions.
Should newspapers run unethical ads?
The knee-jerk reaction is "no, I don't want my newspaper running anti-LGBT ads" or "I don't want to see a page on Nazism in my paper." But remember
Free speech isn't necessary to protect the ordinary, acceptable. That kind of speech doesn't need protecting. It exists to protect what isn't. Because in the past, racial equality, gender equality, and homosexuality were considered "obscene."
There's no easy answer. I don't want my children seeing Nazi propaganda on newspapers and billboards. But I also don't want my opinions censored. There are plenty of people who think anyone supporting Snowden should be shot.
Newspapers that refuse to run anti-LGBT ads also mean newspapers that refuse to run anti–surveillance state ads (and everything else currently viewed as unethical by the public).