I was part of a world cup viewing party for the first time this past weekend and it was awesome. I've almost always watched the world cup, but never as a defined "we're going to drink and watch soccer". Also, I've noticed a ton of bars showing the games now, and even the House of Blues was filled to capacity for the US v. Portugal game.
Anyone else been watching the world cup?
Yeah, but this happens every four years, only to have no one give a shit come late July. Been happening since at least 1994, but I only say that because it's the earliest one I paid attention to; it probably wasn't the first. People were pissing themselves in '02 when the US made the quarters; there were all sorts of press uprisings in '06 when the US lost to Italy in a game that looked rigged even by FIFA's loose standards; and the whole country was glued to the US-Ghana match in '10. Not sure why 'this time is different.' Probably because this time is always different in everything we think about.