The best sales people for any company or organization are top-notch closers. Sales as a vocation, is their passion and they are highly competitive in closing deals. When companies spend the time of their top closers in the pursuit of new leads, this is time they could have spent getting signatures on the bottom line. Using top sales people for lead generation can hurt sales rather than increase volume. This is where a lead generation service can add depth to your prospects as well as hot leads.