1. Hollywood as content creator - this is the Hollywood that most people seem to think of - making movies, tv shows, and so on. If your intent is to change content creation, then it's a question of what type of media and who is producing the media. Is there room for distributed content creation that appeals to the average Joe? Is there a market for interactive television shows?

2. Hollywood as distributor - How do movies and tv shows get distributed to the end users? There are the traditional approaches such as tv and theaters, but there are also alternatives such as Netflix streaming. I suspect that the content producers would welcome an alternative to Netflix streaming.

3. Hollywood as executive producer - How is capital raised and spent to produce television shows?