It turns out, while I (and maybe you as well) have sharp, stunning super high-resolution 27-inch monitors, many more people in the world do not. Low-res, small screens are more common across the world than hi-res Apple or Dell monitors. And the old design we tested didn’t work very well on a 10-inch Netbook. A single story might not even fit on the viewport.
Fucking epic. "We went back to the shitty ugly version because we're completely gobsmacked by the notion of accomplishing readability at 1024x768. BTW, you now understand why our mobile experience sucks so hard."