Both of my parents were professors (one now works with international students) and most of their friends are professors and yet this is something that I've never really heard them talk about, though I have heard from others who work at their university, that this is most definitely a problem.

A good friend of mine from college adjuncts at two institutions and has to work at Whole Foods to make ends meet even though he's not a complete unknown in his field. Last time I spoke to him, he mentioned that he was also thinking of quitting the adjunct game, though I think he still plans to get a Ph. D (in creative writing, no less).

What I have heard from my parents and their friends, is that (as is mentioned by the professor emeritus in the video) that institutions everywhere are spending a whole lot of money on non-academic expenditures, most notably sports and on facilities like dorms and spaces that can be used as convention centers. Another friend of mine was complaining that university athletes don't draw a salary and argued that they should, especially since the career of professional athletes tends to be fairly short, especially in football.

I really think that college sports are out of control in certain institutions, as is the idea that every university and college needs "to be a brand". It seems to me that the draw for most students and particularly international students, is "the brand" that institutions have cultivated due to their reputations for contributing to the liberal arts and the sciences. I don't know what the answer is, but something needs to change.