The idea behind native advertising, according to some practitioners, at least, is to appeal to readers (or “users” of digital media) by making advertising look and seem as much like editorial content as possible.

That confusion, however, is what The Times intends to avoid through labeling, design differences and disclaimers that will make it clear just what you’re looking at. The publisher, Arthur Sulzberger Jr., told Times staff members in an email Thursday morning, “We will ensure that there is never a doubt in anyone’s mind about what is Times journalism and what is advertising.”