I'm definitely interested, but I'm skeptical. It's really easy for any organization committed to an ideal to become a circlejerk, and do much less good than it was conceived to do. Look at the various "Awareness" groups that raise tons of money, and end up only committing pennies on the dollar to actual research. I understand this is pretty far removed from 'awareness' but it carries many of the same risks.
That all aside, it's nice to see people trying, if nothing else, trying to make the world better in any way they can. I do hope this succeeds, primarily to divorce large sections of the world population from the "religion=morals so no religion=no morals" concept.