*#technology used somewhat faceitiously
Jeez the Gawker commenters are bitter.
I think there is some merit to this practice, although I must say the fact that they are charging for this is unfortunate. I can see how the "cult" label makes sense in light of this fact.
Otherwise though I think there is something to genital massage that is more than just sexualized "jerking off," and that the ensuing interpersonal bond is absolutely desirable.