Just beyond the entrance, a sign was posted high in the air, deliberately situated to avoid catching anyone's attention. It read: "CROWD NOTICE RELEASE. PLEASE BE AWARE THAT, BY ENTERING THIS AREA, YOU CONSENT TO YOUR VOICE AND LIKENESS BEING USED WITHOUT COMPENSATION IN FILMS AND TAPES FOR EXPLOITATION IN ANY AND ALL MEDIA, WHETHER NOW KNOWN OR HEREAFTER DEVISED, AND YOU RELEASE STATION TO STATION LLC, AND ITS SUCCESSORS, ASSIGNS, AND LICENSEES FROM ANY LIABILITY ON ACCOUNT OF SUCH USAGE. IF YOU DO NOT WISH TO BE SUBJECT TO THE FOREGOING, DO NOT ENTER THIS AREA." This sign solidified my dawning realization of Levi's motivations with the project, which had nothing to do with aligning with the avant-garde or supporting art. It was a way to create marketing materials in perpetuity. The event, from station to station, as it were, was designed to capture as much documentation of the creative class at play as possible and to use it in "lifestyle" campaigns to promote Levi's. Whether or not participants were wearing the brand mattered little because so many people wear denim by default and it all looks the same at a distance, doesn't it? So, having paid for the privilege of being exploited, I was ready to leave, but stayed with the hope that the art would somehow make it worthwhile.