But the tricks that get us to buy a $9 bottle of chardonnay — or splurge on a $40 pinot noir — are way more sophisticated than putting a clever monkey on the front.
Ugh! No! It's wine. How do giant weird pictures convey taste and class? People should know better. Like my roommate, for example, who brought home a Fat Bastard Shiraz with a fucking hippopotamus on it.
Not trying to sound like a wine snob here, but I'm surprised more people aren't the opposite -- instantly turned away by overly-chintzy packaging or title.