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This is the second time I've re-posted an article linked from the popular Hacker News website. I have a few friends on Hubski who aren't particularly interested in the tech/startup theme of HN. However, little gems like this always pop up on there, and it would be a shame for some of my non-tech buddies to miss out on the read :) For those who read HN, sorry for the repost. For those who don't, let me know if you'd like me to keep flinging these your way!