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kleinbl00  ·  4 days ago  ·  link  ·    ·  parent  ·  post: In the belly of the MrBeast

    The ideal creator has no distance between themselves and their persona. They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account.

    Or more simply, YouTubers are not “Creators” but Creations. Audiences, rationalized by the platform, and the vloggers who upload the videos those audiences consume are not separable either theoretically or empirically.

“I think I'd probably tell you that it's easier to desire and pursue the attention of tens of millions of total strangers than it is to accept the love and loyalty of the people closest to us.”