a thoughtful web.
Good ideas and conversation. No ads, no tracking.   Login or Take a Tour!
kleinbl00  ·  221 days ago  ·  link  ·    ·  parent  ·  post: Pubski: April 26, 2023

Seattle, with ButterflyEffect, goobster and snoodog.

America is currently dealing with a bizarre chain of events:

(1) InBev used private equity to take over Anheuser Busch, makers of Budweiser

(2) AB-InBev rationalized that boutique microbrews were more profitable than Budweiser, so threw all their purchase power and marketing into scooping up boutique microbrews

(3) The shelves of every grocery store filled with $3/bottle IPA which no one wanted to drink

(4) White Claw and others realized that no one really liked IPA and no one could make any beer but IPA anymore so they started selling "hard selzer" (wine coolers)

(5) AB-InBev flooded the market with non-beers, which no one wanted to buy, because for some reason White Claw is cool but Hamm's Hard Iced Coffee is not (imagine that)

It is my considered opinion that the only drinkable American beer left is Sam Adams. Meanwhile the beer landscape is so degenerate that it's difficult for me to find anything other than Corona or Heineken. Like, you simply cannot buy Killian's or Kirin without hitting a specialty store. When I was in LA I drank Baltika 7 for the simple fact that it was cheap and not half as wretched as anything else I could find. Wherever you are you're likely to find something "local" that you should drink because the locals will think it is good. Nod politely.