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This ignoring, it is really state of the art. It is so complete and effective, so ignorific in fact, that I think we could call it shunning. Can we have two different levels? An "ignore" button and a "shun" button? We should also consider "exile" and "ostracize" buttons, and maybe something a little bit more subtle, something that just says "I want to make this person feel mildly misunderstood, or not entirely appreciated." A "slight" button perhaps?