Every WSJ or NYT or WaPo profile is someone who decided to make their grandma's jambalaya to sell as box lunches to people sick of cooking or artisanal toothpicks or deer scrotum coin pouches or whatever. I'm sure there are people out there doing mundane shit that isn't getting profiled but the overwhelming majority of it is "I'm not getting money for shit that I don't enjoy, I might as well not get money for shit that I do enjoy."
Which, sure. I support that choice. deer scrotes for glory. But when they all go tango uniform the story will be "business conditions" not "Softbank tried to give $47b to a guy who marketed onesies with kneepads."