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“Do you check your smart phone before you pee in the morning or while you pee in the morning? ’Cause those are the only two choices.” Line from Roger McNamee in “The Social Dilemma.” Someone pointed out that Facebook doesn’t sell user data, that’s the family jewels which they carefully guard, instead selling the opportunity to advertise to curated demographics. What behavior do you want to discourage? Would you want to block Mazda from running ads before car videos on YouTube rather than Mickey Mouse videos?