I mean, it's so much simpler than this: the way to make money in business is to sell goods and services. The way to make money parasitically on other businesses is bundling or unbundling, which is why the tech industry thinks that's what it's all about. Juicero wasn't a good or a service - it was a way to charge you recurring revenue on food. It's also why most of the tech stuff associated with actual goods and services sucks balls: all it took for the Pebble to suck was for it to get a bunch of VC money. This is an industry that refers to the stuff people are watching, reading or listening to as "content", whose websites are lorem ipsum and stock photography. If all you see is how to sell instead of what to sell your business model is limited to grafting off other suckers.