Wayfair is a drop-shipper.

Consider Wayfair to be an American skin for AliExpress and you aren't far off. The birth center has probably $2500 worth of shit in it from Wayfair; take Ikea, vary the designs substantially, make the instructions more byzantine and you have Wayfair. Their model isn't far off AliExpress either. They offer discounts to businesses and your discounts increase with your volume. Our $2500 of Wayfair means we pay about 20% less on Wayfair than you do. And since they're big enough to be able to get containers launched every day, the turnaround on Wayfair products is about three weeks shorter than the turnaround on AliExpress.

Joybird is basically a higher-end Wayfair. Still Chinese crap, still largely un-testable until that couch shows up on your porch. There is a Joybird showcase in Orange County which is why we don't have Joybird furniture. Their shit is aggressively uncomfortable.

We were presented with an opportunity to purchase more Wayfair recently. We did not because their response to the recent ICE controversy was "eat a dick, proles." However, the nine items we were thinking of buying from Wayfair were all demonstrably available directly from Amazon under other names at lower prices than we could get from Wayfair even with our "discount."

I have purchased things from Wayfair for three years and I've never heard their jingle. Keep in mind: Vox is garbage and you can generally discount anything they say (for example, this whole article is basically a thousand word elaboration on "wayfair is a dropshipper"). Vox is also a ready conduit for PR blasts (you are reading this article because Wayfair wants you to be aware of Wayfair - you can pretend you're immune to marketing but here you are, sharing them on social media).

You're not immune to advertising. You just don't recognize it anymore.