You're supposed to. That's the point. Thee and me are the unthinking proletariat, our sense of aesthetics too crude and unrefined to recognize the genius of the Saatchi-anointed. I'll bet you hate Jeff Koons, too - and Tracy Emin and Gonzalez-torres. That just proves how uncivilized you are.
I think you'd dig the Thompson book. It does a good job of explaining the value proposition of a head made out of frozen blood.
(Fuckin' NYT is insisting I give a shit about Cindy Sherman this morning and I mean I can't even)