I thought I hated all Rolexes until I saw some of the Cellinis from the early '70s.
Their design language is certainly eloquent and understood the world over. It's just not a tongue I like to hear. And yet. Visit a jeweler in the United states and your choices are Rolex, Omega, Tag Heuer, Seiko and Movado... and the fuckin' Movado is the only one that doesn't look more or less like a Rolex.