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If the ratings work poorly or is proven to be not credible it won't be taken very seriously, I'm concerned by how much backlash their has been from almost every news source, the threat of scrutiny shouldn't be so intimidating. To assume that a 3rd party rating website for new sources will have a massive impact considering the average person maintains almost unwavering faith in a handful of news sources is unrealistic. To compare media outlets and yelp is a little ridiculous as well.