Oh, Nietzsche runs antithetical to everything Peterson believes. I love it. He's said things about embracing chaos and quite literally proclaiming the death of god.
I don't know if all of Peterson's followers are zeroes though. They are in the sense that they're weak, but there seems to be two categories here. You have your standard consumers who agree simply due to political affiliation. Maybe they are the zeroes. These people are stubborn and unreachable. His self-help fans on the other hand, I mean, they are the opposite of cocksure. They're just lost in life for whatever reason, and are so desperate for an answer that they think maybe spending $30 will solve it. Completed individuals do not require self-help. You hear the life changing anecdotes and think, really, this guy changed your life? People who are really depressed are willing to do anything to make the pain go away, and if pop-culture is promoting a public intellectual with "the answers" they might be willing to listen. Any program seems superior to total nihilism at that point.
I think that's what I was trying to get at in my post. There are people that are stubborn but they mainly fall into the first category. The second category includes a lot of people unable to make up their mind about anything and therefore they can potentially be engaged. These are the same people who "bounce" from thinker to thinker. Actually saw a dude saying his favourite thinkers are "Carl Sagan", "Jordan Peterson", "Mr. Rogers" or something along those lines in their Tinder bio. How can you not realize the internal inconsistency in all those views?
So there needs to be an alternative perspective that can get people out of that depressing nihilism without all of Peterson's baggage. I don't know what that might be. The affirmation of art as Nietzsche does is interesting, but I don't know if that will work.