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FirebrandRoaring  ·  369 days ago  ·  link  ·    ·  parent  ·  post: Dos Equis erases The Most Interesting Man from its history

I don't understand how you can make beer interesting. It's not the point. Beer is supposed to make you relax, let go for a few hours and be generally unobtrusive and enhancing to joy.

You had a brand, and now you're under the Streisand effect.

...unless that's the whole point and they're playing 4D chess.