Yeah, it blows my mind how easily manipulated gun buyers are (and this is speaking as a gun owner). And it's not just the stereotypical "super buyers" or whatever: there were gobs of folks buying guns for the first time after the Obama administration said they were looking at tighter restrictions.
Still, we may very well have reached Peak Gun. As is always the case, the "wealthy" (in this case those who want to buy the most) aren't enough by themselves to sustain an industry that ramped up for the surge in demand after Sandy Hook.
Of course, a private equity firm saddling the company with $1 billion in debt didn't help. But I'm sure they got theirs.