Some quick thoughts from my side: This idea hasn't really made its way down south so much in my experience. I don't think this is a information dissemination issue because many other ideas coming from this "sphere" have entered the discourse. Which is interesting because SA's cultural and language plurality should make it a big pitfall if the author is to be believed? (Not to mention power dynamics) Maybe part of it lies in that there is not really a unified South African identity yet. So it is still seen as (broadly) good to try and assimilate or show internalisation of different aspects from different cultures? The idea that it's incontrovertibly bad seems a stretch. More generally, culture/identity and so on are such complex things that it's probably difficult to apply broad strokes to it in any case.