Good ideas and conversation. No ads, no tracking. Login or Take a Tour!
kleinbl00 · 2495 days ago · link · · parent · post: ETrade's new campaign is everything that's wrong with capitalism
I think the situation is going to get more complex and more nuanced as the effect of traditional advertising falls to the wayside under the adoption of less traditional media. An eTrade commercial is only as effective as its viewers and nobody under 30 watches television anymore. They're also adblock-native. The marketing that reaches them is of a different kind entirely.... and its advertising comes with its own perils.