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This should be the actual new slogan for this. A while back, I was reading an old article about Google. At the time, they had just created a new app that would have, in their words, "evil" applications. They decided not to do it and were so proud of themselves. They touted that their new slogan was something about doing no evil. It seemed to me that having the information to do the evil and playing God about what was and wasn't evil was evil enough.So the actual price for building a “personal Google for everyone, everywhere” would in fact be zero privacy for everyone, everywhere.